Sunday Times - Smiles Better

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Smiles Better
The Newbury's were so impressed with the imaging system that they shipped one over to Harley Street, where it is already up and running in Dr Newbury's exclusive private practice. If you cannot afford his fees - an initial consultation costs £60 and, on average, his patients spend £4,000 on their new teeth - you could do a lot worse than invest just £8.95 in Janina, a humble toothpaste, available from Boots. In fact, humble is the wrong word because, in every test against competitor brands, the new formulation has wiped the floor with the opposition.