Newton D Johnson BDS(Hons) FDSRCS - FEBRUARY 2003
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A Breath of Fresh JANINA
Janina International has launched a new spray mouth rinse called OPTIMA, another powerful weapon in the fight against dental diseases. All the commercially available rinses and sprays of note are helpful but they have a narrow field of application in that the products (in spite of bold claims by the manufacturers) usually contain two, maybe three, truly active ingredients. The Janina family of products all contain an amazing TWELVE active ingredients. This is unique. No other product available is capable of helping to fight decay, gum disease, reduce sensitivity, achieve tooth whitening AND freshening the breath.

To obtain the benefits of a Janina product one would have to purchase at least SIX other individual products! The new OPTIMA spray mouth rinse incorporates the full measure of active ingredients and is so easy to use, with no worries about sharing the same bottle or measuring cap.

Two key areas that are in vogue at this time are TOOTH WHITENING and BREATH FRESHENING. With such controversy surrounding “home bleaching” and all the legal mumbo-jumbo, the Janina products, including new OPTIMA, have a proven ability to lighten teeth by several shades. We also have the good news that Janina products have the ability of smashing the molecules that create oral malodour, in particular the volatile sulphur compounds (VSCs). The majority of mouthwashes only temporarily mask bad breath. There are other mouthwashes available that work to break down VSCs but unlike OPTIMA, which enjoys a long shelf life, the mouthwashes capable of breaking down VSCs loose their potency in a fairly short space of time. None offer the range of protection that OPTIMA offers.

OPTIMA offers a wonderful adjunct to oral hygiene. How simple OPTIMA is to use after a good brushing and flossing. Its taste is lightly minty with a hint of orange and there is no unpleasant after taste. Many other mouth rinses leave a harsh after taste and at least one can actually stain the teeth.

A good spray and swish with OPTIMA twice a day delivers significant significant protection against decay, gum disease, sensitivity, bad breath and can help whiten teeth to boot!

OPTIMA – a welcome addition to the Janina family of products offering a complete oral health product.

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