There are many other whitening toothpastes currently available, all claiming to whiten teeth. These other whitening toothpastes are, however, just mere stain removers, containing no actual whitening ingredients. The BBC Television Programme Health Watchdog acknowledged that Janina Tooth Whitening products were the only products (compared with other known whitening toothpaste brands) which contain ingredients with the ability to whiten teeth.

Health Which?, the independent consumer magazine, has awarded Janina with the highest rating for the quality of clinical research. Health Which? evaluated research provided by the 19 best selling whitening toothpastes to support their claims that teeth were whiter and brighter after regular use. Janina scored the highest rating but shocking results revealed that some leading brands scored poorly and others scored zero!